The following information is not intended to be factual but is part of a class writing assignment from August 2023 through December 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately. Arrow through the slideshow to view or click underlined titles to open documents in a new tab.

This document was produced as a group for the course, ‘Content Optimization for PR Writing’. We were tasked with creating a joint campaign with a non-profit and for-profit organization. Our group created a fake partnership between the grocery chain Publix and the non-profit Feeding America and launched the Full Plates at the Table Campaign. In this campaign, we had to deliver a pitch; conduct research using media listening tools such as Brandwatch; and create a product based off our research and professor feedback consisting of a social media calendar, media outreach content and mock social media and design content to promote the campaign.